WeeFeel Branding

WeeFeel makes nifty educational lifestyle children’s brands and media properties.
Their vision is to teach kids and adults about feelings, social good and art with
a Montessori twist.

The challenge
To create an identity system for WeeFeel that showed their vision to teach kids and adults about feelings, social good and art.

The solution
As per the name of the company, a set of characters were created to represent different feelings. After the characters were done, a grid based logo was designed to host them on any possible format between the grid. There can be any combination of feelings that will go together on the logo at any time.