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Twist Brand
Twist is a personal training service that teaches new moms a lifestyle to keep their weight off forever, giving them peace of mind by taking care of their babies while they train.
Challenge
Create a brand that differentiated Twist from personal training competitors.
Create an identity that reflected twist's focus on weight loss and new moms.
Create a brand identity and brand manual for Twist Fitness.
Approach
Research
Strategy
Big Idea
Name – Tagline – Logo/Wordmark – Ads
Results
the result is an energetic and fun logo that is loosing weight
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