contact us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right.


604 618 9005

Hola, I'm Simon

I am an award winner designer, illustrator & entrepreneur. Co-founder & Design Director at WeeFeel.

Summary for The Elements of User Experience: User-Centered Design for the Web

1. Strategy plane

Product objectives

Biz goals – what are our metrics for success?

User needs – who are our users and what problem are we solving?

Market research

Create personas


User testing – validate


2. Scope plane

Create Scenarios – user stories

Competitors research

Functional spec – be positive, be specific.

Content Spec – for content feature identify how it will be updated.

Prioritize ideas


3. Structure plane

Define options presented to the user

Describe how the user responds to the product

Conceptual modules – find consistency and conventions

Error handling – design for avoiding errors. E.G. automatic cars.

Categorize and group information – bottom down(strategy) or bottom up(Scope).

Create User flow



4. Skeleton plane

Create metaphors

Define navigation

Define and organize the information

Sketch how the product works – interface, navigation, information



5. Surface plane

Involve senses

Design principles – contrast, colour, grids, consistency, type, style guides



What problem are we trying to solve?

What are the consequences of our solution?

Ask the right questions