1. Strategy plane
Biz goals – what are our metrics for success?
User needs – who are our users and what problem are we solving?
User testing – validate
2. Scope plane
Create Scenarios – user stories
Functional spec – be positive, be specific.
Content Spec – for content feature identify how it will be updated.
3. Structure plane
Define options presented to the user
Describe how the user responds to the product
Conceptual modules – find consistency and conventions
Error handling – design for avoiding errors. E.G. automatic cars.
Categorize and group information – bottom down(strategy) or bottom up(Scope).
Create User flow
4. Skeleton plane
Define and organize the information
Sketch how the product works – interface, navigation, information
5. Surface plane
Design principles – contrast, colour, grids, consistency, type, style guides
What problem are we trying to solve?
What are the consequences of our solution?
Ask the right questions