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604 618 9005

Hola, I'm Simon

I am an award winner designer, illustrator & entrepreneur. Co-founder & Design Director at WeeFeel.



• Selected as a key member to help the innovation team create and prototype design solution for the FIFA franchise. 

• Bridged the gap between tech, design and agile development for FIFA 15, 16 and 17. Researched, wireframed,
prototyped, tested and created designs to deliver intuitive UX/UI solutions.

• Worked on next-gen consoles and mobile applications.

• Selected as a key member to help the FUEL team ship mobile applications faster.

• Created the training manual and main documentation for the Technical Design department for FIFA.


Senior Interactive Designer


Part of the innovation team responsible for conceptualizing, testing, prototyping and integrating: 

The Journey – FIFA 17 Story Mode. 

FIFA's Team Management.

Unique and authentic broadcast packages.

FIFA 17 is the best-selling console of 2017.