Diligo Brand Diligo is a web community for people to create, collaborate or invest in ideas that will change the world in a possitive way. Credits Simon Vieira: Art direction, brand development and illustrations. Adam Bognar and Simon Vieira: Logo. Challenge To create a brand that was approachable, humble, positive, creative and youthful. Appealing to young people but also to potential donors or investors.  Approach Because Diligo is all about ideas and sharing them I needed to go back as far as when human kind would draw on caves to communicate and express their thoughts. I took most of our inspiration from petroglyph drawings and brought them back to what we call now doodles. These doodles represent all the company’s values and personality.  Results Award winner logo of the day, published at 360 Magazine, featured at Lovely Package and Applied Arts Wire.

Diligo Brand

Diligo is a web community for people to create, collaborate or invest in ideas that will change the world in a possitive way.

Credits
Simon Vieira: Art direction, brand development and illustrations.

Adam Bognar and Simon Vieira: Logo.

Challenge
To create a brand that was approachable, humble, positive, creative and youthful. Appealing to young people but also to potential donors or investors. 

Approach
Because Diligo is all about ideas and sharing them I needed to go back as far as when human kind would draw on caves to communicate and express their thoughts. I took most of our inspiration from petroglyph drawings and brought them back to what we call now doodles. These doodles represent all the company’s values and personality. 

Results
Award winner logo of the day, published at 360 Magazine, featured at Lovely Package and Applied Arts Wire.

 

 
WeeFeel Branding WeeFeel makes nifty educational lifestyle children’s brands and media properties. Their vision is to teach kids and adults about feelings, social good and art with a Montessori twist. The challenge To create an identity system for WeeFeel that showed their vision to teach kids and adults about feelings, social good and art. The solution As per the name of the company a set of characters where created to represent different feelings. After the characters, a grid based logo was design to host them on any possible format between the grid. There can be any combination of feelings that will go together on the logo at any time.  WeeFeel

WeeFeel Branding

WeeFeel makes nifty educational lifestyle children’s brands and media properties.
Their vision is to teach kids and adults about feelings, social good and art with
a Montessori twist.

The challenge
To create an identity system for WeeFeel that showed their vision to teach kids and adults about feelings, social good and art.

The solution
As per the name of the company a set of characters where created to represent different feelings. After the characters, a grid based logo was design to host them on any possible format between the grid. There can be any combination of feelings that will go together on the logo at any time. 

WeeFeel

 

 
Storypanda Branding Storypanda is an interactive tablet publishing app that provides the tools for parents and kids to create and share stories together. CHALLENGE. How to create an identity that will tell a story about a red panda that is appealing to kids and “urban” parents and that showcases Storypanda’s big idea? APPROACH AND SOLUTION. After the research phase, sketches, concept development, and based on the brand pyramid that was developed with the client, we identified 4 key brand aspects: Storytelling, creativity/playfulness, technology, and honesty. CONCEPT. Storytelling. Create a Red Panda delivery guy that lives inside the Company’s app. He delivers all the stories from the users that create and share them. He is modern, hip, playful, youthful and unconventional. Oh, he also rides a vespa. Creativity and playfulness. Create a scribble to replace the O in story. Technology. Blue colour palette. Honesty. Uppercase, no BS san–serif font    RESULTS. Storypanda has been featured throughout top media outlets, including FastCompany, Mashable, Wired, Forbes, and the Financial Post. Storypanda has been named one of the top digital media companies to watch for. Storypanda has secured partnerships with Warner Brothers, Peanuts, Dreamworks with all of them saying they love the brand.

Storypanda Branding

Storypanda is an interactive tablet publishing app that provides the tools for parents and kids to create and share stories together.

CHALLENGE.

How to create an identity that will tell a story about a red panda that is appealing to kids and “urban” parents and that showcases Storypanda’s big idea?

APPROACH AND SOLUTION.

After the research phase, sketches, concept development, and based on the brand pyramid that was developed with the client, we identified 4 key brand aspects: Storytelling, creativity/playfulness, technology, and honesty.

CONCEPT.

Storytelling.

Create a Red Panda delivery guy that lives inside the Company’s app. He delivers all the stories from the users that create and share them. He is modern, hip, playful, youthful and unconventional. Oh, he also rides a vespa.

Creativity and playfulness.

Create a scribble to replace the O in story.

Technology.

Blue colour palette.

Honesty.

Uppercase, no BS san–serif font 

 

RESULTS.

Storypanda has been featured throughout top media outlets, including FastCompany, Mashable, Wired, Forbes, and the Financial Post.

Storypanda has been named one of the top digital media companies to watch for.

Storypanda has secured partnerships with Warner Brothers, Peanuts, Dreamworks with all of them saying they love the brand.

 

 
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A bit about me below.

1. I have over 5 + years experience working in senior design positions, specializing in solving complex design and brand problems.

2. I am an award winner designer with honorable mentions in competitions such as London International Creative Competition.

3. My experience ranges from startups to big corporations, such as Warner Brothers, Dreamworks, and Peanuts. I have done everything from branding a company, to creating the user experience for their mobile products, to designing complex game experiences, to illustrating children’s books.

4. My work has been featured in the Apple App Store, Wired, FastCompany, Mashable, Forbes, Lovely Package and many others.

5. I have co–founded a digital company, WeeFeel, that is making it easier for parents to teach kids about emotional intelligence, social good and art through simple, cool and fun educational apps with a Montessori twist.

That being said, who cares about features, awards, clients and all that. What's important here is that I put 100% love into every project I do and it shows. Below are some samples of my portfolio to see the work for yourself: