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Fair Trade Infographic

Challenge
Create an Infographic for Fair Trade Coffee that would speak to a younger audience.

Approach
In a team of four including Shawn Hight, Desirée Gilewich, and Celia Chung we collaborated to create the concept and direction for the piece. After refining the script we drew up storyboards, created shot lists and finally shot the live action portion of the project. We then animated in After Effects after creating assets in C4D, Illustrator, and Photoshop.

Results
Is an entertaining infographic that plays with color, animation, live footage and typography.

^ Going Up?

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